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Reserve the DIY approach for small home repairs — when it's time to list your home for sale, trust a professional.


REAL ESTATE PROFESSIONAL VS FSBO 7 REASONS TO RE-THINK THIS STRATEGY

It’s time to list your home and its natural to concentrate on maximizing profit, but in reality, the dollars you save on commissions are often a wash when you consider the higher sales price an experienced agent — with pricing expertise, negotiating skills, and market access — can bring to the table.  A home on the market listed “For Sale By Owner” (FSBO) takes longer to sell (and eventually sells for less) than its real estate professional can garner for you.

➡️➡️ Outstanding Digital Marketing Benefits YOU, the Seller!


Below you will find seven reasons to list with a Real Estate Professional:

1. Price

The fastest and most affordable way to sell your house is to price it correctly. Price too high, and you risk your home becoming a stale listing. Price too low, and you lose money.

Experienced agents know the nuances of your local market and how to price based on those specifics. By hiring an agent, you’ll ensure you won’t make any emotional home seller mistakes when pricing your home.

2. Ease of showing

Your real estate professional has access to the tools which allow for secure, but easy access to other licensed realtors, greatly increasing your number of showings.

3. Negotiating

The sale of your home is a major business transaction. You will be relying on your own skill set to negoctiate and finalize a contract, leaving yourself open to potential legal issues and smaller profit when all is said and done.

Bottom line: You need a skilled and objective negotiator on your side during these discussions.

4. Exposure/Marketing

You want your listing to get the maximum exposure to the greatest number of potential buyers. Your real estate professional has access to high tech digital marketing to professionally promote and market your listing and wide spread exposure through the multiple listing service.

5. Legal disclosures

There are often required disclosures associated with selling a property. Your real estate professional is knowledgable and helpful with regard to which disclosures must be made, giving access to the forms and utilizing expertise to guide you through timelines, while meeting deadlines.

6. Buyer perception

The vast majority of potential buyers are going to be represented by an agent of their own. FSBO deals can often deter those agents, who prefer to work with another real estate professional making the transaction as seamless as possible.

7. Smooth sale process

A professional real estate agent has the experience to work through the sale process efficiently, stepping in when there are financing problems, dealing directly with buyers’ objections and complaints, keeping everything on track, and facilitating the contracts and escrow to a successful, smooth close.

The bottom line is before you decide to take on the challenges and headaches of selling your home on your own, sit with a real estate professional in your market and see what they have to offer!